Introducing the FIAT 500 Abarth... You'll never forget the first time you see one.
Now THIS is the kind of commercial FIAT should have been running from the 500's introduction -- not the silly nonsense music video ads with J.Lo.
It's sexy and directly references the Italian background of the car -- which I think most younger Americans are totally clueless of regarding FIAT's origins. The shot working the stick shift, well, need I say more.
It's finally a 500 commercial designed to attract male drivers towards FIAT, which I think the J.Lo spots actually drove away.
0 Comments
Posts
Introducing the FIAT 500 Abarth... You'll never forget the first time you see one.
Now THIS is the kind of commercial FIAT should have been running from the 500's introduction -- not the silly nonsense music video ads with J.Lo.
It's sexy and directly references the Italian background of the car -- which I think most younger Americans are totally clueless of regarding FIAT's origins. The shot working the stick shift, well, need I say more.
It's finally a 500 commercial designed to attract male drivers towards FIAT, which I think the J.Lo spots actually drove away.