Watchdog, you are spot on.
The sad part is - the company must know it's a scam - but the people out promoting it are victims of the placebo effect - and when they test it on others they introduce that bias into the results.
An australian network show had one of the people from the company try to duplicate the results using a blind test - he could not determine who had the real 'hologram' and who just had a credit card in their pocket.
Does this mean the whole Power Balance bracelet is a scam? Depends how you look at it. If you believe in the results, you get the results. That's the placebo effect.
But if I'm selling you something i know doesn't really work - hoping you have the placebo effect - does that make it the Power Balance Scam?
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