Cosmopolitan offers the answers to a lot of crucial questions. Should you get back with your ex? How do you make your pony tail sexy? Are those the right sunglasses for summer?But one area the magazine has not delved into much is giving advice to the people whose secrets it is usually trying to unlock: men.
In August, Cosmopolitan plans to begin selling CFG (Cosmo for Guys), an iPad application aimed at men that offers a wide array of Cosmo’s brand of self-help.
The “All About Women” feature is a quiz that puts men in hypothetical situations, hoping to guide them to the right way to impress their date. She has something in her teeth. Should you tell her? Evidently yes. She comes back to the table after 10 minutes in the bathroom. Should you ask about it? Absolutely not. When do you text her after the date to let her know you had a good time? Immediately.
Looking for suggestions on what kinds of sexual activities women in your geographical area prefer? Yes, there’s an app for that. Cosmo for Guys culls responses from questionnaires on Cosmopolitan.com and feeds them through Google Maps based on where a woman has written her response.
“Not long after I got here, I got a high number of e-mails from guys saying, ‘I love to look at the magazine, I sneak a peek at my girlfriend’s copy,’ ” she said. “A line I’d hear a lot is that it’s like having the opposite team’s playbook.”
To address any issues potential male customers might have with buying a brand identified with women, designers at the magazine crafted a new logo. In big capital letters, it says CFG; in small print, it says Cosmo for Guys.
Rupert Murdoch’s News Corporation announced on Wednesday that it was withdrawing a $12 billion bid, hours after members of Britain’s Parliament had urged him to do so in a rancorous session.
Calls for Congress to Investigate the Conduct of the News CorporationPeter King is the first Republican to call for an inquiry into the company's practices, including anonymous allegations that journalists tried to get phone information on 9/11 victims.
NBC Names Jennifer Salke Its Entertainment PresidentNBC announced Wednesday that Jennifer Salke will join the network as president of entertainment.
Viewers Choose ‘Talent’ Over Big League BatsThe Major League Baseball All Star game suffered a pounding Tuesday night from "America's Got Talent" on NBC, and it looks like this year's game will be the lowest-rated in history.
Congressmen Call for U.S. Investigation of News CorporationFrank Lautenberg and John D. Rockefeller have been critical of News Corporation and Rupert Murdoch in the past.
Media Decoder is an insider’s guide to the media industry that tracks the transformation of the movie business, television, print, advertising, marketing and new media. It’s a showcase for the extensive media coverage throughout The New York Times and a window on how the business of connecting with consumers is changing in the digital age. Click Here!
0 Comments
Posts
