She may have lost a bet after the New York Giants won Super Bowl XLVI yesterday, but Maria Menounos definitely gained some new fans today.
The 33-year-old Extra host gamely stripped down to a tiny string bikini in Times Square this afternoon.
She had promised her Extra co-host Mario Lopez that she would wear a Giants bikini in the bitter New York cold if the New England Patriots lost the Super Bowl.
She's game: Maria Menounos stripped down to a Giants bikini today in Times Square
The brunette beauty is a longtime fan of the American football team as she was born in Massachusetts.
Never one to forfeit a bet, Menounos disrobed to reveal a sparkly red and blue top and brief white bottoms today.
She wisely kept a pair of warm Ugg boots on her feet.
So sad: The 33-year-old pretends to shed a tear that her beloved Patriots lost the Super Bowl
The presenter definitely earned some appreciative glances from the men in the crowd, including co-host Lopez.
The terms of the bet were that Menounos would 'bare all' if the Patriots lost, while correspondent A.J. Calloway would have to wear a Patriots cheerleader outfit.
She tweeted a photograph of herself earlier today wearing her robe with the caption: 'Ready to face the music.'
The winner and loser: If AJ Calloway had lost the bet, he won have had to don a Patriots cheerleading uniform
Game girl: Alas, it was the Extra presenter who lost the bet, and lost her clothes as well
She had to steal herself for the big reveal though as she departed Indianapolis to arrive in the Big Apple.
She wrote: 'Flying to ny now...today is gonna stink. At least it's not bitter cold there. Should be 50 degrees I hear.'
The correspondent doesn't blame her team for losing, or for the fact that she had to strut her stuff in the midst of Manhattan.
Before: Menounos and her co-host stood in the middle of Times Square, fully clothed
After: The 38-year-old presenter is smiling, and why shouldn't he look so happy given the woman beside him?
'Sorry, but you know what - I love the Pats for fighting to the bitter end. #PATRIOTpride', she write.
Her 38-year-old co-host was as impressed by her dedication to keeping her word as he was to her fabulous figure.
He wrote on his Twitter page earlier today: 'My girl @mariamenounos lost a Super Bowl bet & had to wear a NY Giants bikini!Big props..Look great.'
Smiles all around: Both presenters actually look happy by the outcome of Menounos' bet.