Thursday, October 20, 2011

Heart Attack Grill

The sign outside says it all: “Over 350 lbs eats free.”

The Heart Attack Grill, which offers free meals to customers of a certain girth, opened Wednesday at Neonopolis in downtown Las Vegas. The restaurant can be seen in very different ways: a clever marketing ploy to lure diners with stomachs of steel (or slightly twisted senses of humor), or the latest salvo in a war against healthy living.

The theme of the fast-food joint isn’t exactly subtle. The restaurant looks like a hospital, customers are “patients,” waitresses are “nurses,” and food orders are “prescriptions.”

The calorie count of menu items is stratospheric. Burgers come in sizes that range from the “single bypass” (one patty with cheese and toppings) to the 8,000-calorie “quadruple bypass” (four patties with four slices of cheese and all the fixings). Fries are cooked in pure lard and dubbed “flatliner fries.” The milkshakes are touted to have the highest butter fat content in the world. The restaurant also sells beer, soda, candy and no-filter cigarettes.

“The Heart Attack Grill diet is not for everyone,” a telephone recording at the restaurant warns. “Side effects may include sudden weight gain, repeated increase in wardrobe size, back pain, male breast growth, loss of sexual partners, lung cancer, tooth decay, liver sclerosis, stroke and an inability to see your penis. In some cases, mild death may occur.”

Customers who finish quadruple bypass burgers earn the honor of being pushed to their cars in wheelchairs. Thursday, hamburgers cooking on the grill kicked off so much fat the equipment caught fire.source

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