“we were very frustrated by what we saw out there. everything out there was just … we called it ‘use and drop,’” Norton said. “It was just a button where you can donate and really nothing more, and we wanted to communicate more than that.“This is the platform where you plant a flag and say this is who I am, as defined by what do I care about? what am I passionate about? what causes do I support?
“Look, you’ve got a generation of people coming along who are going to form their own new relationship with the idea of supporting the causes that they care about or changing the world,” Norton said. “And these people are not going to do it the way our parents do it.”
The actor has enlisted the help of his famous friends, who are creating profiles on Crowdrise. Will Ferrell, for example, is raising money for cancer survivors.
“I think we really feel like Crowdrise could be something that, 20 years from now, people take for granted because that’s just how you do it, like if you’re going to raise money for something, that’s how you do it.
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