Monday, February 14, 2011

New Monocle Trend 2011?‎


1. Blueberry juice its ilk will sell more based on the trend towards "super-foods". Khaled Yafi, who set up the Berry Company in 2006, is expecting fruit bars and frozen desserts to take off.
2. Less fancy dining. For example, Michelin starred Hamburg cook Cornelia Poletto is giving up her star and posh eatery to open a place where customers can "buy cheese and ham over the counter, or have a coffe at the bar".
3. The rise of Korean food as the new Japanese food with soy or chilli-marinated meats, lead by Jung Sik Yim opening a restaurant in New York.
4. The rise of part-time urban farmers and the Slow Food movement, with people growing fruit and vegetables on their balconies or in their basements.

The great thing about short lists (rather than the ones with 100 trends for 2011) is to roll them over in your mind and think what they might mean for your business. Enjoy!
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